According to Business Insider, they have forecasts that Mobile App Install Advertising Revenue will be on the rise as more ad developers are paying to increase their budget on app install ads. Some of their key findings within their report are an estimate of 25% of the total US mobile ad revenue was generated by app-install ads in 2015. As the competition in the market gets tougher with a combination of new developers enter the market forcing the ad spending to increase, by 2020 US app install ad revenue will grow over $7 billion. The ad formats are changing to mobile video and native install formats rather than the traditional display and interstitial ads.
As the app market is getting overcrowded, more and more app developers are relying on companies like MeshBean to effective market their apps to the users they are looking for to download their app. MeshBean provides a great platform where app developers can meet members which are always trying to discover new apps every day and test them out. With MeshBean we give app developers and marketers a break, with the simplicity of getting started, no further tracking codes needs to be place. All you do is select your package, fill in your app information and upon reviewing your campaign your ad will go live to our members. MeshBean has over 1,000 advertisers, over 2,000 monthly campaigns, over 10 million monthly impressions and over 2 million app installs.